Ali Sandifer

More than a furniture maker, Ali Sandifer is a design studio and creative partnership between husband and wife architects, Abir Ali and Andre Sandifer. After building their practice for close to ten years, Ali Sandifer was ready put a new face forward. Who’s That? worked with Ali Sandifer for two years to meticulously craft and implement a new visual identity and completely revamp the appearance of their product portfolio across print and web.

The custom monogram developed for Ali Sandifer signifies the creative union and combined craftsmanship of the two partners, while the typefaces give nod to mid-century architectural greats. Elsewhere, natural materials and tones of cream, tan, and brown reflect the style and sensibilities of the couple’s own workshop, home and wardrobe.  The brand elements come together in both printed and online media, ranging from posters and product cards to banners and proposal templates. Together, the updated collateral provides a crisp but warm backdrop for the real showpieces, the absolutely stunning collection of handbuilt Ali Sandifer home furnishings.



Retail, Maker


Branding/Identity, Art Direction, Packaging, Print, Web

Project Credits

Art Direction
Joshua Smith
Jessica Janda

Joshua Smith