Kuzzo’s Chicken and Waffles

Easily one of Detroit’s most recognized and celebrated new eateries, Kuzzo’s Chicken and Waffles has fast become a destination on the city’s northwest side. Teaming with Kuzzo’s founder, Ron Bartell, a Detroit native and veteran NFL cornerback, we set out to create an impactful and lasting impression that would serve residents of the surrounding University District, as well as metro Detroiters at large, while raising the design aesthetic and expectation in one of the city’s strongest neighborhoods.

From the beginning, our goal was to create a warm, friendly, approachable and signature community-centric restaurant. We worked with the restaurant founders to custom-craft the Kuzzo’s ‘K’ and chicken emblem, and to implement the eye-catching horizontal cedar facade and striking palette of deep reds and golden honey colors. We aimed to capture the warmth and savory sweetness of Kuzzo’s signature dish, allowing them to immediately and authentically welcome patrons. If tripling their first year sales projections is a reliable indication, we’d say we were successful. The bottom line – comfort food with a contemporary edge for a neighborhood poised to have its contemporary moment.






Branding/Identity, Art Direction, Environmental, Print, Web

Project Credits

Creative  Direction
Joshua Smith
Jessica Janda
Facade Design
Joshua Smith
Interior Design
Shari Gamlin 
Design / Build
Charlie Wingate