Each year, in 2014, 2015 and 2016, the New Economy Initiative awards $10,000 each to 30 existing businesses from across the cities of Detroit, Hamtramck and Highland Park, as part of their NEIdeas: Rewarding Ideas for Business Growth Challenge. Thanks to Southeastern Michigan’s innovative philanthropic sector and the many talented minds behind the program, thousands of entrepreneurs have had the opportunity to connect and share their stories.

Following the successful launch and development of the NEIdeas program by the NEI and partners, Who’s That? came on board to manage the ongoing design and production needs during the inaugural year of one of the nation’s largest  small business grant program. Beginning with the custom developed award trophies presented in the first year, and on through each phase of the program in years two and three, we have worked with NEI to steward the NEIdeas brand.  We craft public outreach materials, redesign program guidelines and presentations, layout applications, design posters, produce and manage workshops and networking events, and develop messaging and graphics that continue to shine a light on the program and the many ways it engages with Detroit’s small business community to help them grow and prosper.



Non-profit, Civic/Cultural, Special Project


Art Direction, Event, Print

Project Credits

Branding / Creative
Lovio George
Good Done Daily


Brand Management
Who's That? 
Ali Lapetina
Video Production
Detroit Lives!