e500 Rally

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Part marketing scheme, part personal passion project, the e500 rally is an original project of WT? in collaboration with EV startup client partners. This one-day all-electric vehivle public road rally provided a unique opportunity to develop a full brand and messaging strategy,event desgin, marketing canpaign and event sponsorship opportunity deck. Featuring an electric palette and retro futuristic graphic elements, the e500 identity is designed to allure and excite visitors while informing them how to take part in a one-of-a-kind group activity.