RED E – EV Charging Network

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Working together with the founding team, WT? crafted a clean-sheet brand identity platform for nascent EV charging network operators and infrastructure specialists. The signature bold to deep red gradient helps anchor the sharp and technical zig-zag mesh accents and smooth geometric typography. Custom graphic wraps tie the network hardware together while building driver recognition across the RED E footprint. 

In addition to visual branding, WT? also led the development of strategic messaging and copy, website design, and social media platforms.