Skin Bar VII

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Skin Bar VII is Detroit’s premier facial spa, founded and operated by vivacious Lead Esthetician, Sevyn. More than just a skin care practice, Sevyn brings her passion and expertise together to help clients live better, look better and feel better in their own skin. Following a name change, a buildout, and new product development, SkinBarVII needed its own identity peel.

Who’s That? partnered with Skin Bar VII to benchmark, strategize, and craft an updated and refined brand identity. The resulting visuals capture Sevyn’s scientific approach to skin care, infusing it with the refreshing savvy of the vibrant botanicals and rich ingredients utilized throughout Skin Bar VII’s spa services. A hygienic palette of white, and grays allows for pops of teal and splashes of elemental imagery to tickle the senses. A new website brings together all of the brand elements, featuring custom imagery and copywriting as well as the debut of Skin Bar VII’s online store and product line.